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What We Write About.

Tag: recognition

think.

Brand Devel­op­ment — Could Pinterest be the special ingredient to your brand's success?

Every time I log onto the grow­ingly pop­u­lar site, Pin­ter­est, I am amazed at the con­sumer inter­ac­tion. From Do It Your­self (DIY) projects to shar­ing “favorites” found on the Web, Pin­ter­est is the per­fect place where learn­ing meets discovery.

Being an avid “pin­ner” myself, I became fas­ci­nated with how many brands are rep­re­sented and ben­e­fit­ting from the work of their con­sumers. If you don’t know what I’m talk­ing about, let me famil­iar­ize you with the new and trendy site. Pin­ter­est is a social shar­ing site that allows users to orga­nize inter­est­ing things they find on the Inter­net and share them with their friends; pro­vid­ing the per­fect plat­form for per­sonal bran­ders and com­pa­nies to share their work and ideas.

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Posted: 01.19.2012|Posted by: Emily S.|Comments (1)|
are working on.

Brand Iden­tity Case Study — How we helped an IT Staffing company differentiate in their market.

SmartIT Logo
When Smar­tIT Staffing approached Tac­tic to part­ner with them and revamp their cor­po­rate iden­tity, we could not have been more excited! After research­ing their cur­rent brand, results indi­cated that the Smar­tIT Staffing brand lacked def­i­n­i­tion; thus, we saw an oppor­tu­nity to rebrand them using a more unique type-treatment that would shorten their iden­tity down to a clean and con­cise, “Smart”. The “IT” was directly inte­grated into the logo as a direct reflec­tion of how Smar­tIT works closely with their employ­ees and clients to cre­ate a per­fect partnership.

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Posted: 12.15.2011|Posted by: Stefan B.|Comments (0)|
are working on.

Inside the rebrand: 2011 Pen­rod Arts Fair — Creating a brand identity and marketing campaign for an Indianapolis tradition.


For forty-five years, Indi­anapo­lis has played host to one of the nation’s largest sin­gle day art fairs. Each Sep­tem­ber, the Pen­rod Arts Fair attracts thou­sands of patrons and hun­dreds of artists.

This year, Tac­tic had the oppor­tu­nity to brand the fair expe­ri­ence. With brand equity and famil­iar­ity already in place, we rec­og­nized an oppor­tu­nity to cre­ate a dis­tinct iden­tity for this annual tra­di­tion. Rebrand­ing the fair was an oppor­tu­nity to pay homage to the rich her­itage of the char­i­ta­ble orga­ni­za­tion, while cre­at­ing a fresh approach to a long-standing brand.

The fol­low­ing are a few of the key pieces – and the sto­ries behind them – from this year’s Pen­rod Arts Fair.

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Posted: 12.13.2011|Posted by: Cody T.|Comments (4)|
would like to announce.

Tac­tic logo design recognized — Recent work selected for publication in international logo design book.

We’re very excited to announce that one of our recent logo designs was selected for pub­li­ca­tion in iheart­l­o­gos’ sea­son two book!

An inter­na­tional logo design com­pe­ti­tion where “the com­peti­tors are the judges — and vice versa,” iheart­l­o­gos received more than 1400 entries for its sea­son two contest.

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Posted: 10.23.2011|Posted by: Cody T.|Comments (2)|
would like to announce.

Tac­tic Fea­tured on Cardonizer — "Best of" web site showcases our business cards.

Recently, our busi­ness card design was fea­tured on Cardonizer’s “best of busi­ness card design” web site.

As a design and brand­ing agency, it was impor­tant for our busi­ness cards to be mem­o­rable and prac­ti­cal. We uti­lized let­ter­press on a heavy­weight stock, with an empha­sis on a sin­gle color. From the start, we were attached to the idea of every­one hav­ing their own unique ‘back,’ and we played around with sev­eral dif­fer­ent options before arriv­ing at the headshots.

The loose halftones work well — cor­re­spond­ing with the one color theme, and cre­at­ing a nice tex­ture. And due to the coarse dot pat­tern, the head­shots are some­what dynamic in their appear­ance — up close they appear as an abstract pat­tern, and at a dis­tance they read as a crisp headshot.

Work­ing within the restric­tions of let­ter­press really inspired us to look at things dif­fer­ently, and we couldn’t be hap­pier with the end results.

See our fea­tured busi­ness card design here.

Posted: 02.28.2011|Posted by: Phil D.|Comments (0)|
would like to announce.

Tac­tic design recognized — Winning logo featured in iheartlogos season one book.

We’re pleased to announce that one of our logo designs was recently pub­lished in iheart­l­o­gos’ sea­son one book.

An inter­na­tional logo design com­pe­ti­tion where “the com­peti­tors are the judges — and vice versa,” iheart­l­o­gos received approx­i­mately 1000 entries for its inau­gural kick-off. 462 were selected for publication.

Posted: 01.31.2011|Posted by: Cody T.|Comments (0)|
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