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What We Write About.

Tag: print

find interesting.

Day at the Printshop: Vol. 1 — The tactile advantages of embossing.

There’s noth­ing like a nice piece of print. For a designer, a trip to the printer can be a mag­i­cal jour­ney, where weeks, months or even years of work finally make the tran­si­tion from screen to hand. Often, these “press checks” are for qual­ity con­trol pur­poses – one last chance to make sure the col­ors on your design look cor­rect, lay­outs are still in order and the paper is just what you had in mind. For us, these trips are manda­tory, as there’s noth­ing worse than hav­ing 10,000 busi­ness cards with the wrong shade of blue show up on your doorstep (and your books.)

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Posted: 03.28.2012|Posted by: Cody T.|Comments (0)|
are working on.

Tac­tic designs Exact­Tar­get IPO materials — A look at our graphic design on Wall Street.

As an Indi­anapo­lis brand­ing firm, it was a plea­sure to help our client (and neigh­bor) pro­mote their pub­lic stock offer­ing. To sup­port ExactTarget’s impor­tant day, our design team cre­ated the sig­nage, ani­mated video, and podium graph­ics for the New York Stock Exchange (NYSE) event.

From the Wall Street sub­way sign, to the 60′ exter­nal NYSE build­ing facade, the design was rooted in sim­plic­ity. Our goal was to exe­cute a clean and pre­cise mes­sage, all while stay­ing within the Exact­Tar­get brand guidelines.

Please join us in con­grat­u­lat­ing Exact­Tar­get on this impor­tant milestone!

NYSE exte­rior sig­nage


NYSE podium graph­ics


Exte­rior sig­nage instal­la­tion


Posted: 03.23.2012|Posted by: Phil D.|Comments (0)|
are watching.

Box­car Press — An interesting video from a day in their shop!

Let­ter­press print­ing, dat­ing back to the 15th cen­tury, is a tech­nique that locks a mov­able part into a press and then impresses the image onto paper. We used this tech­nique as part of our design process for our busi­ness cards – win­ner of a 2011 For Print Only Award.

Box­car Press, a let­ter­press shop based in upstate New York, is one of the largest let­ter­press shops in the nation. With 50 tons of equip­ment, they are ded­i­cated to pro­vid­ing the finest in hand­crafted let­ter­press printing.

Here’s an inter­est­ing video on fresh ink bloom­ing on the rollers:

Posted: 01.17.2012|Posted by: Emily S.|Comments (0)|
think.

Super Bowl 2012 — Unveiling the new 2012 Super Bowl Host Committee Poster.

If you know me well, when I catch wind of some­thing dis­turb­ing or what would seem counter to rea­son, I’ll tell you what I think about it. Today, I saw a tweet about the new Super Bowl 2012 Host Com­mit­tee poster and, being a designer and con­tribut­ing mem­ber to the Indi­anapo­lis visual arts com­mu­nity, I had to take a peek.

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Posted: 12.15.2011|Posted by: Stefan B.|Comments (1)|
would like to announce.

Sup­port­ing Indi­ana Com­pa­nies to Watch — Tactic proud to support annual awards program ... and recognize two clients "worth watching."

Companies to Watch Invitation Design

Each year, Indi­ana com­pa­nies com­pete for the “Com­pa­nies to Watch” award that hon­ors second-stage com­pa­nies that demon­strate high per­for­mance in the mar­ket­place, exhibit inno­v­a­tive prod­ucts or processes, or oth­er­wise make those com­pa­nies “worth watching.”

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Posted: 07.28.2011|Posted by: Phil D.|Comments (0)|
would like to announce.

Tac­tic wins FPO Award — Business cards succeed in international print design contest.

Tactic Business Card

We’re excited to announce that Tac­tic has been awarded a 2011 FPO Award for our busi­ness card redesign! Put on by the folks at Under­Con­sid­er­a­tion, “the FPO Awards is a judged com­pe­ti­tion that cel­e­brates the best print work from around the world dur­ing 2010.” This year marks the inau­gural year for the FPO Awards, and from 287 entries, 104 were selected as winners.

Click here to check it out!

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Under­Con­sid­er­a­tion is a pop­u­lar net­work of blogs and design-centric web sites meant to “ques­tion, push, ana­lyze and agi­tate graphic design and those involved in the pro­fes­sion.” Within that net­work lives FPO, a blog focused exclu­sively on show­cas­ing “printed mat­ter that is either wildly inno­v­a­tive or pru­dently robust.”

Posted: 06.16.2011|Posted by: Cody T.|Comments (0)|
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