Tactic Marketing

MacAllister is a well-known brand, yet the “Underground Shoring & Pump” division is a new addition. This brand identity focuses on clever typography, utilizing a shovel to mimic the missing letters. The yellow and black colors correlate with Caterpillar and MacAllister, allowing the new division to integrate into the existing brand family.

Industries can change when a company introduces a different approach. Imagine the impact of a benefits consulting firm fully disclosing their compensation, instead of adhering to the traditional brokerage model. This microsite acts as a lead generation tool for this uncommon campaign.

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A company catalog deserves as much thought and attention as every other piece of designed material. In this catalog, large amounts of text and information are organized by integration of photographs, imagery, thoughtful detail, and a well-designed layout.

This advertisement propels the message of change by the use of bold and simplistic typography. Because the message is primarily typography, the words must capture the viewer’s interest. The word “changing” accomplishes this through a position different from all the other words.

Crowded space and poorly executed organization is often a web site's downfall. MD Sleep’s site avoids these issues by utilizing open spaces and a clearly constructed navigation. Vivid photographs continue the idea of sleep treatment for patients.

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Utilizing strong typography and vibrant colors, the Unified Wellness identity speaks to the natural, organic qualities reminiscent of health and wellness. Moreover, the integration of letterforms to create the letter 'W' speaks to the 'Unified' brand name.

Notes:
Winner, 2009 American Graphic Design Award.

The challenge of designing a brand family is conquered within these three logos. Logo families must accomplish two things: they must stand separately as independent brands, but also relate to one another when grouped, so that the family is apparent. Here, the relationships are strong, but independent enough that the obvious is not boring.

A quickly growing program, Healthiest Employers recognizes and awards companies that prioritize the health of their employees. The combination of the healthy green and exuberant blue add uniqueness to the web site’s simplistic and accessible layout.

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Creating the foundation of the Stringcan brand, this stationery set continues the use of vibrant oranges and flowing lines to signify the innovation and continuance inherent in this virtual call center solution.