Tactic Marketing

A virtual call center is innovative, and prospective clients need to know more. The Stringcan site offers access to information and technical details. It also honors the new brand's friendly type treatment and energetic, vibrant orange.

Industries can change when a company introduces a different approach. Imagine the impact of a benefits consulting firm fully disclosing their compensation, instead of adhering to the traditional brokerage model. This microsite acts as a lead generation tool for this uncommon campaign.

Compliance and insurance: two words that often bring businesses anxiety. The myCOI site communicates the ease of using a professional tracking service. Visitors to the site are greeted in a conversational tone, yet the expertise and credibility of the myCOI team isn’t lost in the simple approach.

PDMA offers insurance administration software. The rebranded mark of this twenty-five year old company reflects a forward-focused mentality, which is critical within the ever-changing technology market.

Once an affiliate of a national franchise, Vantage is rebranded as an independent consultancy. The new identity communicates their strategic vision for protecting clients from runaway expenses.

Utilizing strong typography and vibrant colors, the Unified Wellness identity speaks to the natural, organic qualities reminiscent of health and wellness. Moreover, the integration of letterforms to create the letter 'W' speaks to the 'Unified' brand name.

Notes:
Winner, 2009 American Graphic Design Award.

The Indiana Housing and Community Development Authority wanted to get word out about their Indiana Housing Now program. This billboard design introduces people to what the program offers and directs them to a web site where they can find more information.

Builders come and go, but craftsmanship lasts a lifetime. The Booher brochure is designed with the same care and attention that goes into a dream kitchen, bathroom or deck. The contemporary aesthetics and orientation create separation from traditional building companies.

Creating the foundation of the Stringcan brand, this stationery set continues the use of vibrant oranges and flowing lines to signify the innovation and continuance inherent in this virtual call center solution.