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What We Write About.

What we are working on.

are working on.

Tac­tic designs Exact­Tar­get IPO materials — A look at our graphic design on Wall Street.

As an Indi­anapo­lis brand­ing firm, it was a plea­sure to help our client (and neigh­bor) pro­mote their pub­lic stock offer­ing. To sup­port ExactTarget’s impor­tant day, our design team cre­ated the sig­nage, ani­mated video, and podium graph­ics for the New York Stock Exchange (NYSE) event.

From the Wall Street sub­way sign, to the 60′ exter­nal NYSE build­ing facade, the design was rooted in sim­plic­ity. Our goal was to exe­cute a clean and pre­cise mes­sage, all while stay­ing within the Exact­Tar­get brand guidelines.

Please join us in con­grat­u­lat­ing Exact­Tar­get on this impor­tant milestone!

NYSE exte­rior sig­nage


NYSE podium graph­ics


Exte­rior sig­nage instal­la­tion


Posted: 03.23.2012|Posted by: Phil D.|Comments (0)|
are working on.

Brand Iden­tity Case Study — How we helped an IT Staffing company differentiate in their market.

SmartIT Logo
When Smar­tIT Staffing approached Tac­tic to part­ner with them and revamp their cor­po­rate iden­tity, we could not have been more excited! After research­ing their cur­rent brand, results indi­cated that the Smar­tIT Staffing brand lacked def­i­n­i­tion; thus, we saw an oppor­tu­nity to rebrand them using a more unique type-treatment that would shorten their iden­tity down to a clean and con­cise, “Smart”. The “IT” was directly inte­grated into the logo as a direct reflec­tion of how Smar­tIT works closely with their employ­ees and clients to cre­ate a per­fect partnership.

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Posted: 12.15.2011|Posted by: Stefan B.|Comments (0)|
are working on.

Inside the rebrand: 2011 Pen­rod Arts Fair — Creating a brand identity and marketing campaign for an Indianapolis tradition.


For forty-five years, Indi­anapo­lis has played host to one of the nation’s largest sin­gle day art fairs. Each Sep­tem­ber, the Pen­rod Arts Fair attracts thou­sands of patrons and hun­dreds of artists.

This year, Tac­tic had the oppor­tu­nity to brand the fair expe­ri­ence. With brand equity and famil­iar­ity already in place, we rec­og­nized an oppor­tu­nity to cre­ate a dis­tinct iden­tity for this annual tra­di­tion. Rebrand­ing the fair was an oppor­tu­nity to pay homage to the rich her­itage of the char­i­ta­ble orga­ni­za­tion, while cre­at­ing a fresh approach to a long-standing brand.

The fol­low­ing are a few of the key pieces – and the sto­ries behind them – from this year’s Pen­rod Arts Fair.

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Posted: 12.13.2011|Posted by: Cody T.|Comments (4)|
are working on.

Launch­ing a lux­ury hybrid — Tactic works with Fisker of Northern California for 2011 launch.

As the world’s first pre­mium plug-in hybrid, the Fisker Karma is a car like no other. Its unique­ness appeals to a broad spec­trum of buy­ers includ­ing auto­mo­tive enthu­si­asts, design-minded con­sumers, and eco-conscious drivers.

Our task at Tac­tic is to sup­port the brand’s launch in three North­ern Cal­i­for­nia deal­er­ships. Sim­i­lar to our part­ner­ship with McLaren San Fran­cisco, our design firm is using email mar­ket­ing to com­mu­ni­cate with prospec­tive consumers.

For us, it’s easy to sup­port the Fisker brand. The com­pany is cre­at­ing envi­ron­men­tally con­scious vehi­cles that deliver style, pas­sion and per­for­mance. The design inspi­ra­tion for the Karma is drawn from nature’s har­mo­nious bal­ance: the car offers a pure, clean dri­ving style. And, the use of sus­tain­able mate­ri­als is sec­ond to none. What’s not to love?

The early results are in: Our email mar­ket­ing cam­paign has engaged early inter­est and dri­ven pur­chase con­sid­er­a­tion for the Karma model. With monthly updates about prod­uct fea­tures, avail­abil­ity and pric­ing, our design work is mak­ing inroads to a suc­cess­ful 2011 launch.

Posted: 01.21.2011|Posted by: Phil D.|Comments (1)|
are working on.

A guide to logo design and branding — Our solution for straightforward logo design.

As a brand­ing com­pany, we spend our time guid­ing clients through changes in their busi­ness. Often times, these changes includes a new logo, or visual identity.

While we “brand” for a liv­ing, it’s under­stand­able that clients have ques­tions about the logo and brand design process. Some com­mon ques­tions include:

  • –What’s the dif­fer­ence between a brand and a logo?
  • –What process do you fol­low in cre­at­ing a logo?
  • –What makes a logo effective?
  • –Will I under­stand the indus­try ref­er­ences, terms and lan­guage that design­ers use?
  • –What is required of me — and of Tac­tic — in this partnership?

To help with these ques­tions, we cre­ated a Brand­ing and Logo Design Guide. This infor­mal doc­u­ment sets a start­ing point, before work­ing together. The Guide shares details on how we approach our brand­ing work, how we think about the process, and what we expect to result from the partnership.

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Posted: 12.22.2010|Posted by: Phil D.|Comments (0)|
are working on.

Dri­ving suc­cess with McLaren San Francisco — Tactic works with McLaren San Francisco for the 2011 launch.

With a strong rac­ing her­itage, McLaren is a house­hold name among car enthu­si­asts and auto­mo­tive media. Tac­tic is proudly work­ing along­side McLaren San Fran­cisco for their 2011 launch.

Our task is to engage early inter­est and pur­chase con­sid­er­a­tion for the MP4-12C model. As an Indi­anapo­lis design firm, we are using tar­geted email mar­ket­ing to pro­vide ongo­ing, rel­e­vant updates on the prod­uct launch.

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Posted: 11.11.2010|Posted by: Phil D.|Comments (0)|