The Brand Week that Was: 6.4.2012 Edition

Big Brother is Watching

– TIME: New York’s Lat­est Tourism Pitch: I [Any­thing] N.Y.

Board­room Table Fodder

– ADWEEK: Insta­gram­mers in Demand by Major Brands
 – WASHINGTON POST: Corn sugar? FDA says no to new name for high fruc­tose corn syrup
 – GRAPHICDESIGN.COM The Bil­lion Dol­lar Ford Logo
 – FORBES: The 8 Keys to Suc­cess­ful Brand­ing — Why ‘Mad Men’ and Whisky Are Not Going To Cut It

Hit­tin’ the Gym

– CNBC: Sports Mar­ket­ing: For­get the NFL — Try Surf­ing Instead
 – FORBES: His­toric Brand­ing, Lack of Local Com­pe­ti­tion the Keys to Sus­tain­ing Small-​​Market Suc­cess in NBA

The Good, the Bad, and the Weird

– MENTAL FLOSS: 31 Acronyms and Ini­tials All Spelled Out
 – TELEGRAPH.CO.UK: BBC mis­take com­puter game logo for United Nations Secu­rity Coun­cil sym­bol
 – BBC: ‘Olympic rings’ mol­e­cule olympicene in strik­ing image