What We Write About +

What We Write About.

Author: Cody T. -

find interesting.

Day at the Printshop: Vol. 1 — The tactile advantages of embossing.

There’s noth­ing like a nice piece of print. For a designer, a trip to the printer can be a mag­i­cal jour­ney, where weeks, months or even years of work finally make the tran­si­tion from screen to hand. Often, these “press checks” are for qual­ity con­trol pur­poses – one last chance to make sure the col­ors on your design look cor­rect, lay­outs are still in order and the paper is just what you had in mind. For us, these trips are manda­tory, as there’s noth­ing worse than hav­ing 10,000 busi­ness cards with the wrong shade of blue show up on your doorstep (and your books.)

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Posted: 03.28.2012|Posted by: Cody T.|Comments (0)|
would like to announce.

Tac­tic Iden­tity Design Published — Recent corporate identity design selected for publication.

Corporate Identity Design Recognized

We were super-excited to see our copy of iheart­l­o­gos’ Sea­son Two book arrive last week! Our recent iden­tity redesign for NOW Courier was selected for pub­li­ca­tion this time around, and we’re pleased to have our work rep­re­sented along­side so many other great identities.

iheart­l­o­gos, a pop­u­lar logo design com­pe­ti­tion where “the com­peti­tors are the judges — and vice versa,” received approx­i­mately 1,300 entries in the Sea­son Two com­pe­ti­tion. 450 were selected for publication.

Posted: 02.07.2012|Posted by: Cody T.|Comments (0)|
would like to announce.

Tac­tic Careers — We're hiring... again.

We’re busy, and it’s time to add another spe­cial­ist to our ranks. This time, we’re after a tal­ented, full-time designer - a real design pow­er­house who’s pas­sion­ate about their craft.

Are you a bril­liant designer in search of work? If so, have a look here.

Posted: 12.28.2011|Posted by: Cody T.|Comments (0)|
are working on.

Inside the rebrand: 2011 Pen­rod Arts Fair — Creating a brand identity and marketing campaign for an Indianapolis tradition.


For forty-five years, Indi­anapo­lis has played host to one of the nation’s largest sin­gle day art fairs. Each Sep­tem­ber, the Pen­rod Arts Fair attracts thou­sands of patrons and hun­dreds of artists.

This year, Tac­tic had the oppor­tu­nity to brand the fair expe­ri­ence. With brand equity and famil­iar­ity already in place, we rec­og­nized an oppor­tu­nity to cre­ate a dis­tinct iden­tity for this annual tra­di­tion. Rebrand­ing the fair was an oppor­tu­nity to pay homage to the rich her­itage of the char­i­ta­ble orga­ni­za­tion, while cre­at­ing a fresh approach to a long-standing brand.

The fol­low­ing are a few of the key pieces – and the sto­ries behind them – from this year’s Pen­rod Arts Fair.

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Posted: 12.13.2011|Posted by: Cody T.|Comments (4)|
would like to announce.

Tac­tic logo design recognized — Recent work selected for publication in international logo design book.

We’re very excited to announce that one of our recent logo designs was selected for pub­li­ca­tion in iheart­l­o­gos’ sea­son two book!

An inter­na­tional logo design com­pe­ti­tion where “the com­peti­tors are the judges — and vice versa,” iheart­l­o­gos received more than 1400 entries for its sea­son two contest.

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Posted: 10.23.2011|Posted by: Cody T.|Comments (2)|
would like to announce.

Tac­tic wins FPO Award — Business cards succeed in international print design contest.

Tactic Business Card

We’re excited to announce that Tac­tic has been awarded a 2011 FPO Award for our busi­ness card redesign! Put on by the folks at Under­Con­sid­er­a­tion, “the FPO Awards is a judged com­pe­ti­tion that cel­e­brates the best print work from around the world dur­ing 2010.” This year marks the inau­gural year for the FPO Awards, and from 287 entries, 104 were selected as winners.

Click here to check it out!

—

Under­Con­sid­er­a­tion is a pop­u­lar net­work of blogs and design-centric web sites meant to “ques­tion, push, ana­lyze and agi­tate graphic design and those involved in the pro­fes­sion.” Within that net­work lives FPO, a blog focused exclu­sively on show­cas­ing “printed mat­ter that is either wildly inno­v­a­tive or pru­dently robust.”

Posted: 06.16.2011|Posted by: Cody T.|Comments (0)|
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